Emirates NBD, a leading banking group in the MENAT region, has launched the fifth cohort of its pioneering National Digital Talent Incubator (NDTI)® program. This milestone marks the two-year anniversary of the initiative, which has consistently fostered Emirati talent and driven the expansion of the UAE’s thriving FinTech ecosystem.
Since its launch, the NDTI program has been instrumental in nurturing 17 start-ups, a number set to grow to over 21 with the introduction of the fifth cohort. This continuous success is directly contributing to the UAE’s digital economy, which is projected to reach a value of USD $81.55billion by 2030.
Incubating next-generation solutions
The fifth cohort welcomes four new innovative start-ups across financial services and adjacent high-growth sectors:
- FevaFit: A fitness technology start-up using psychology and behavioural science to address consistency in exercise routines.
- Smooth Pay: A FinTech platform integrating payments, rewards, and lifestyle benefits, offering cashback and merchant tools.
- HAAY: A ClimateTech venture developing AI-powered, multi-mode water generators to produce clean, affordable water.
- Transcend Tech: An AI solutions company focused on tailored, end-to-end enterprise solutions with a vision to become the first Emirati AI unicorn.
Ahmed Al Qassim, group head of wholesale banking at Emirates NBD, hailed the program’s growth. “The NDTI program has evolved into a cornerstone of innovation within the UAE’s financial sector. Reaching our two-year anniversary with the launch of the fifth cohort is a testament to the program’s profound impact,” Al Qassim commented. “We are not just incubating start-ups; we are building a robust ecosystem that empowers Emirati entrepreneurs to drive product innovation and create solutions that resonate globally.”
Global exposure and elite mentorship
The NDTI program is distinguished by its bespoke experience and commitment to providing founders with vital global exposure. Previous cohorts have taken cross-border trips to major financial hubs, including KSA, Istanbul, Egypt, and London, offering critical market insights.
Cohort members benefit from tailored interactions with Emirates NBD’s senior leaders via the Decision Maker Series, a Brand Masterclass, and immersion days with industry leaders such as DIFC Innovation Hub, Visa, Microsoft, and Dell Technologies.
Mohammad Alblooshi, chief executive officer of DIFC Innovation Hub, reaffirmed its commitment. “Our collaboration with Emirates NBD and other leading partners has created a thriving environment where Emirati entrepreneurs can access the tools, mentorship, and global exposure needed to lead the next wave of FinTech innovation,” Alblooshi said, underscoring the program’s role in accelerating homegrown ventures.
The new cohort will follow a comprehensive roadmap, including an international trip to the Singapore FinTech Festival, ensuring each start-up receives tailored support and maximum growth opportunities to contribute to the UAE’s future-ready, digital-driven economy.
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