Sixfold, the AI underwriting platform used by leading life, health and P&C insurers, has launched a new AI Adoption Guide to help carriers accelerate the transition from pilot programmes to full deployment.
Industry analysis shows that insurers lead many sectors in AI experimentation but often struggle to achieve meaningful adoption.
A September BCG study found that only 7% of AI projects in insurance scale successfully, while 93% fail to move beyond pilot stage.
Most barriers are organisational rather than technical, with 70% of failures arising from workflow disruption and resistance to change.
Sixfold has demonstrated that scaled adoption is possible. Over the past year, the platform has seen a fivefold increase in active users, 129% growth in submissions, and processed over one million submissions across 40 insurance lines. Customers such as Zurich North America, Mosaic Insurance and AXIS have reported achieving measurable value in an average of 2.4 months—a process that can otherwise take years.
Jane Tran, COO of Sixfold, said, “Underwriting is complex. It takes years to build that expertise. Most AI pilots fail because they ignore that. Sixfold spreads because underwriters see value immediately, not after six months of training on tools that don’t fit their workflow.”
Drawing on lessons from more than 50 underwriting teams worldwide, the AI Adoption Guide outlines a five-stage model to accelerate adoption: identify a real, felt pain point; build trust through evidence; make usage effortless; leverage peer influence; and sustain growth. It includes strategies to convert sceptics into champions, examples from live carrier deployments, and behavioural principles for transformational change.
Laurence Brouillette, Head of Customer Success at Sixfold, said, “There’s this idea that AI needs to be perfect before you launch it. Instead, insurers need to launch, learn, and improve. The carriers who started six months ago are already ahead – not because they launched with perfect AI, but because they launched.”
The Sixfold AI Adoption Guide is available online and aims to help insurers embed AI efficiently into existing workflows, build trust among teams and sustain long-term transformation.
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