Payment orchestration provider BR-DGE has signed Betfred as a new client, with the operator adopting its platform to manage deposits and withdrawals through a single integration.
Live in the UK, the partnership reflects wider demand from betting operators for payment infrastructure that can handle volume spikes, support multiple providers and maintain a smooth customer experience during peak events.
Betfred is using BR-DGE as its payment orchestration layer to manage both pay-ins and pay-outs through a single integration. At the recent Cheltenham Gold Cup – Betfred’s most successful to date – BR-DGE processed over one million transactions as part of Betfred’s book, over the four-day event.
The betting operator will also gain access to multiple PSPs and payment methods, including cards, bank-to-bank payments and digital wallets, alongside pre- and post-authorisation fraud and identity checks delivered through a specialist integration via BR-DGE. The setup is intended to support fraud management while helping to minimise disruption for legitimate customers at checkout.
During major sporting events, when transaction volumes can spike dramatically, Betfred’s payments infrastructure can now scale effortlessly to meet demand, ensuring players experience no slowdowns or payment restrictions at the moments that matter most.
BR-DGE said the arrangement has reduced Betfred’s PCI-DSS scope, as sensitive card data is captured and stored through its Vault product rather than within Betfred’s own environment. According to the company, this also enables network tokens to be routed across multiple providers, with failover in place where needed.
Benefits of the partnership
“Betfred operates at real scale, particularly during major sporting events, when transaction volumes increase rapidly and payment performance is put under pressure,” said Jacob Spencer, chief revenue officer at BR-DGE. “This partnership gives Betfred the ability to handle those spikes without slowing or restricting transactions, while providing the flexibility and confidence to support future growth and new payment requirements.”
Nick Cockerill, group chief product officer at Betfred, also commented: “From the Grand National to a Saturday afternoon football fixture, our customers expect betting to feel easy and trusted. That includes being able to pay and get paid their winnings without delay. Working with BR-DGE helps us support that experience during our busiest periods, so payments don’t get in the way of the bet. Our business can continue to expand at speed, with the confidence that our payments infrastructure is in safe hands.”
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