ADGM Celebrates 10 Years with New Branding Initiative

As it marks a decade of operation, ADGM, the international financial centre of Abu Dhabi, has introduced a new brand to highlight its role as one of the world’s largest financial districts.

The brand, ‘Path to Forward,’ underscores ADGM’s commitment to enhancing Abu Dhabi’s status as a premier international financial hub, bridging East and West while attracting top financial talent.

Moving forward, it will be officially referred to as ADGM, stepping away from its full name, Abu Dhabi Global Market. ADGM has also unveiled a new logo, which retains the sun’s qualities of its legacy logo as a source of energy but has been enhanced to symbolise growth and optimism.

The design of the emblem is influenced by the shapes and contours of Arabic script, illustrating a connection point and a guiding star, enabling businesses to navigate the ‘Path to Forward’.

His Excellency Ahmed Jasim Al Zaabi, chairman of ADGM, noted the significance of the timing of the financial centre’s new brand: “Path to Forward is a clear message that reflects how far ADGM, together with its ecosystem has come and where we are headed. It encapsulates our role as a trusted, dynamic, sustainable, and most importantly a future-focused international financial centre that embraces our commitment to supporting Abu Dhabi’s broader economic diversification strategy.”

10 years

Founded in 2015, ADGM aims to be a leading international financial centre offering a secure, transparent, and business-friendly environment. It has driven the diversification of Abu Dhabi’s economy by fostering technology, finance, and sustainable businesses, growing from a handful of companies to over 2,000 operational entities, including 231 financial services businesses. It remains the only international financial centre in the MENA region applying English Common Law directly.

Since His Excellency Ahmed Jasim Al Zaabi became chairman in 2021, ADGM has introduced progressive regulations and marked significant milestones, including the launch of Abu Dhabi Finance Week and a tenfold expansion to Al Reem Island. In the first half of 2024, ADGM witnessed a 226 per cent surge in assets under management compared to the previous year, highlighting its growing influence.

“Milestones like the expansion into Al Reem Island, the surge in AUMs, our digital innovations and the multiplying number of regional and international businesses, show that we did not just build a financial centre, but are shaping the path to forward,” said His Excellency.

Looking ahead, he also added: “As we look to the future, ADGM will continue to be a catalyst for Abu Dhabi’s progress. Our vision for fostering sustainable growth and our commitment to the Falcon Economy will drive us to explore new frontiers, creating an even more dynamic, resilient, and inclusive financial ecosystem. ‘Path to Forward’ is our roadmap for continuous growth and transformation, as we work towards building a future that is innovative, interconnected, and prosperous for all.”

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