Moneythor, a provider of personalisation engines for financial services, has announced its expansion into Latin America under the leadership of a former Temenos head Enrique Ramos OâReilly.
The company aims to meet the growing demand for deeper, more meaningful banking relationships in the region, leveraging its technology to enhance customer engagement and satisfaction.
Latin America is on the brink of a banking transformation, entering what Moneythor Americas president, OâReilly, describes as the era of âdeep bankingâ. This shift focuses on moving beyond mere transactions to create genuine, meaningful engagements between financial institutions and their customers.
Moneythorâs technology facilitates this by delivering personalised tips, insights and contextual content that resonate with individual consumer needs, further incorporating lifestyle elements to enhance the banking experience.
âIncreasingly, itâs also about offering services and experience beyond finance that incorporates lifestyle elements to deepen the relationship and ensure distinction,â says OâReilly. âAnd it has already reached Latin America. Today, consumers will simply ignore propositions that are untimely or irrelevant; and these rules are equally applicable when it comes to financial services providers.â
In Mexico, 65 per cent of consumers said they prefer to buy from retailers that offer personalised suggestions, while a similar proportion (61 per cent) âexpect more personalised service with AIâ. According to research from Deloitte, âhyperpersonalisationâ is a growing expectation among consumers: 53 per cent are looking for personalised banking offers and 62 per cent expect organisations to anticipate their needs.
âThese are the new ânon-negotiablesâ from todayâs consumers,â OâReilly also added. âMoneythorâs expansion
to Latin America means that more banks and financial service providers will be able to take advantage of these exigencies to create deeper â and more valuable â relationships with their customers.â
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