Brokers are increasingly shifting away from public messaging apps like Discord and Telegram to manage their trading communities.
While these apps offer easy communication for traders, they also introduce major risks. Misinformation, scams, and a lack of oversight can erode client trust and potentially create compliance issues. In response, more brokers are choosing to bring trader conversations in-house, leveraging embedded platforms like Devexa’s new community feature.
Devexa’s platform enables brokers to integrate community chat directly into their existing trading systems. This approach allows firms to maintain control over discussions while still offering traders the social interaction they expect. Rather than sending users off to external channels, brokers can now offer private forums and chatrooms within their own ecosystem, keeping valuable client engagement on-platform.
Unlike standalone chat tools, Devexa’s community feature works in tandem with its broader suite of AI-driven trading solutions. Traders can access in-chat video sharing, onboarding surveys, polls, dollar-cost averaging (DCA) trading, instant technical analysis and more. This fully integrated experience creates a deeply personalised and interactive trading environment. Traders benefit from camaraderie, while brokers maintain a compliance-friendly network within their controlled environment.
Devexa product manager Togay Artemiz said, “With compliance getting tighter every year, brokers can’t afford to have important trader conversations happening out of their sight or control. Bringing the community in-house solves that headache. Traders want to chat, and if you give them a secure, convenient place to do it, they’re much more likely to stick around.”
The benefits of an in-house trading community are substantial. Traders can focus on discussions without the distractions of switching between multiple apps. Devexa supports a variety of messaging formats, including charts, images, PDFs, voice notes and videos, transforming conversations into rich, dynamic exchanges.
Brokers retain full control over the community, setting rules and policies to govern discussions while ensuring that no unauthorised participants or harmful links infiltrate the platform. This control allows firms to maintain compliance and protect their clients, while also keeping traders engaged on their own platform rather than drifting to external groups.
Beyond compliance, these communities have proven effective at boosting engagement and retention. When traders feel part of an active community, they tend to log in more often, participate in discussions, and trade more frequently, it said. The social element transforms trading into a collaborative experience, fostering client loyalty and reducing churn. Increasingly, brokers see in-house communities as a core element of their retention strategy.
Security and regulatory oversight are also strengthened. Unlike external apps, broker-managed chats can be fully monitored, archived, and audited to meet regulatory requirements. This level of supervision greatly reduces the risk of fraud and scams while creating a truly compliant trading environment.
Devexa’s community feature also supports a range of use cases. Traders can collaborate and support one another, with newer users gaining insights from more experienced peers. Broker-led discussions allow firms to host real-time conversations during major market events, such as NFP releases or Fed announcements, led by in-house analysts. Proprietary trading firms can also benefit, using secure strategy rooms for private team collaboration. In addition, brokers can easily organise platform-wide competitions and challenges to encourage friendly rivalry and boost trading activity.
Ultimately, building an in-house community enhances growth, engagement and long-term client loyalty, Devexperts claims.
Devexa product manager Togay Artemiz said, “A good community feature creates genuine relationships between traders because they’re investing time in the people they’re interacting with every day. When users feel they’re part of something, they’re immediately more motivated to keep trading, stay active, and remain loyal.”
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