Affinity Africa Unveils Goal-Based Savings Account to Help Customers Accelerate Financial Goals

Affinity Africa, a Ghana-based digital banking platform, has launched a new goal-based savings account to help individuals and small business owners accelerate their financial goals by earning competitive returns. 

With its new product, Affinity Boost, Affinity Africa says it hopes to reimagine digital banking across the continent by offering inclusive, flexible, and high-yield financial products that put customers in control of their money.

Affinity Boost enables customers to set specific savings goals – such as buying a motorcycle, starting a business, or booking a trip – and choose a fixed period of time to grow their money, earning a competitive annual interest. The product also introduces a top-up functionality, meaning users can add extra funds at any time or set up automated scheduled transfers into the account to increase their returns and reach their goals faster.

“This product was built in response to real feedback from our customers, many of whom wanted the option to add more money into their yield-generating accounts when they had extra cash,” explained Abdul-Jaleel Hussein, CEO of Affinity Ghana. “Affinity Boost is a direct result of listening to the voice of our customers and building for what matters most: helping them achieve their goals.”

Alongside Affinity Boost, the company is introducing a newly redesigned app and website. In the app, customers can have full visibility on their savings progress via an intuitive and transparent dashboard, as well as an easy-to-use, simple interface to do daily tasks like payments and deposits.

Bolstering African banking options

“As more Africans demand smarter tools to manage their finances, we remain committed to designing banking products that serve their needs,” added Tarek Mouganie, founder and Group CEO of Affinity Africa.

Affinity Boost expands the company’s suite of transactional and high-yield savings accounts – Affinity Daily, Affinity Growth and Affinity Future – which offer a range of tenor and return combinations tailored to meet different financial needs and customer profiles.

Beyond savings, Affinity also provides a robust lending portfolio with some of the best rates in the market – including Instant Loans, short-term Working Capital, and long-term Growth Capital – empowering individuals and MSMEs to access affordable credit on their own terms.

Affinity has seen rapid adoption of its digital banking services: with over 80,000 customers onboarded, roughly 80 per cent are actively using the mobile app. Notably, 55 per cent of customers who started with Affinity’s agent network later transitioned to using the mobile app, underscoring the platform’s role in driving financial and digital literacy.

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