First Fed Bank Launches Apiture Digital Banking Platform to Enhance Business Banking

First Fed Bank, a Washington-based community bank with $2billion in assets, launched the Apiture Digital Banking Platform to enhance its online and mobile banking experience for business customers. The move is part of the bank’s ongoing investment in digital solutions for businesses of all sizes.

The bank implemented Apiture’s Business Banking and Data Intelligence solutions. The platform is designed to offer greater functionality for sophisticated commercial clients while maintaining an intuitive experience for small businesses.

New digital features for business customers

With the Apiture Business Banking solution, First Fed’s upgraded platform now equips its business account holders with advanced cash flow and forecasting tools, a unified view of accounts for easier money movement, and improved self-service and administrative controls. The bank stated the new platform provides a seamless and consistent user experience across both desktop and mobile devices.

Alongside the new banking features, First Fed also implemented Apiture’s Data Intelligence solution. According to the announcement, this will give the bank deeper insight into its business customers’ banking behaviours and preferences. The bank plans to use these insights to drive more strategic and customised financial solutions and strengthen customer engagement through a more personalised digital experience.

“First Fed is proud to support our small business and commercial customers with modern digital tools that complement our long-standing local relationships,” said David Edelstein, chief innovation officer at First Fed. “The implementation process went smoothly, and we’re excited to offer an upgraded business banking experience. Partnering with a forward-thinking provider positions us to continue evolving and meeting the needs of our business community for years to come.”

Chris Babcock, chief executive officer of Apiture, commented: “We are thrilled to support First Fed Bank as it brings a new era of business banking to its customers. Our partnership underscores Apiture’s commitment to providing financial institutions with the leading-edge solutions they need to stand out in their communities.”

First Fed, a subsidiary of First Northwest Bancorp, has been serving Western Washington since 1923 and operates 12 full-service branches and three business centers. Apiture is a provider of digital banking solutions to banks and credit unions across the US, offering a flexible, API-first platform.

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