FreeAgent, an accounting software provider focused on supporting small businesses, has announced a new integration partnership with Fathom, a reporting, analysis and forecasting platform, aimed at improving financial health and decision-making for UK SMEs and their accountants.
The partnership brings together FreeAgent’s accounting platform and Fathom’s business reporting and performance tools to deliver a more comprehensive view of financial health. By integrating the two platforms, accountants and small business owners can combine day-to-day financial management with deeper strategic analysis, supporting more informed business decisions.
Under the integration, data from FreeAgent will automatically sync into Fathom, giving users access to real-time profit and loss reporting, cashflow forecasting, KPI dashboards with visual insights, and interactive, customisable management reports. This removes the need for manual data handling and allows financial information to be viewed and analysed in a single, connected environment.
For accountants, the integration is designed to support the management of multiple clients with varying reporting requirements. It also enables firms to deliver advisory insights more efficiently, without spending hours preparing or reworking financial data.
Commenting on the partnership, FreeAgent CSO Stewart Hurd said, “We know that in this time of ongoing global economic uncertainty many small and medium sized businesses are under increasing pressure to be more agile and better informed about their business finances.
“As a result, these businesses are requiring more specific, targeted expertise from their accountants – which means that accountancy practices are evolving from compliance factories to becoming trusted business advisors.
“By partnering with Fathom, we’re giving accountants and their clients the tools they need to scale up their financial scrutiny and analysis. Rather than simply giving an overview of the current financial position, our integration offers deeper, visual insights, forecasting and scenario modelling into small business data – meaning that accountants are better prepared to answer the questions that really matter.”
Fathom country manager Darren Glanville added, “FreeAgent has built award-winning accounting software that thousands of UK SMEs rely on daily, but we’ve consistently heard that many businesses outgrow basic reporting as they scale.
“This integration changes that entirely. FreeAgent users now get direct access to Fathom’s enterprise-grade toolkit – which, for accounting partners, means they can deliver genuine strategic advisory services whilst clients stay in the platform they already know. We’re not just connecting two systems, we’re fundamentally upgrading what’s possible for ambitious businesses using FreeAgent.”
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