Kayna, an embedded insurance infrastructure platform, has partnered with Willis, a global insurance broker, to deliver a new online insurance offering through Equine MediRecord (EMR).
The partnership embeds equine mortality insurance into the EMR platform, giving stud farms, horse owners and other participants in the multi-billion-euro equine industry access to tailored cover, according to FF News.
By combining Kayna’s low-code infrastructure with Willis’s specialist broking expertise and Markel’s A-rated underwriting capabilities, the partners seek to provide seamless, data-led cover to EMR’s UK client base, with scope for expansion globally.
The initiative also enables EMR customers to engage directly with indicative quotes, pre-filled applications and policy generation.
Policyholders will have access to documents, certificates of insurance, renewal dates and claims status within the EMR system. In addition, EMR administrators will gain full oversight of activities through a dedicated portal.
Paul Prendergast, CEO and Kayna co-founder, said, “I am delighted with the success of this full-service vSaaS insurance activation. By embedding equine mortality insurance, Equine MediRecord is continuing to champion world-class digital transformation, putting client needs front and centre. Our Kayna infrastructure is doing its job leveraging unique EMR client data and enabling tailored insurance backed by the equine sector specialists at Markel and Willis. This is pioneering innovation and a key milestone in our partnership.”
Finlay Dargan, COO at Equine MediRecord, said, “This initiative has delivered on what we set out to achieve – a seamless insurance solution tailored for our industry. In exploring value-add opportunities to expand our services portfolio, we recognised equine mortality insurance as essential to our client base. With Kayna as our integration partner, our platform environment was optimised, service offering enhanced and our valued EMR clients now have specialist Markel insurance solutions backed by Willis at their fingertips.”
Anthony Borgman, head of GB affinity at Willis, said, “We are delighted to launch the first fully embedded bloodstock solution making insurance easy to access and quick to arrange. Our partnership with Equine MediRecord, a leading international vertical SaaS provider of equine health and associated regulatory compliance platform services for racehorses, and Markel for their specialty product expertise, has enabled us to establish such an innovative solution for bloodstock clients. Today’s announcement demonstrates how insurance is quickly becoming a strategic proposition for vSaaS platforms. Embedding insurance serves to offer customers improved and more convenient customer experiences, which in turn can enhance customer loyalty with the brands they trust.”
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