Mexican buy now, pay later (BNPL) and online consumer lending platform Kueski was recognised as one of Mexico’s Most Ethical Companies by AMITAI for the fourth consecutive year. In the ranking, Kueski stands as the highest-ranked financial institution in the country, surpassing both traditional banks and other fintech companies.
The award highlights organisations that place ethics and transparency at the core of their culture and operations. For Kueski, the company stated that the achievement reinforces its mission to create more accessible and responsible financial services, solidifying its position in the market.
A foundation of integrity and trust

Since its founding, Kueski has focused on advancing financial inclusion in Mexico through a digital ecosystem that expands access to credit and alternative payment methods. The company has issued more than 30 million loans to date and reports that over 94 per cent of its customers consider it more trustworthy and transparent than other financial institutions.
“This recognition makes us especially proud because it reflects the integrity of everyone who makes Kueski possible,” said Carlos Sánchez Almada, senior vice president of legal, compliance, security, and internal control at Kueski. “For us, ethics is the foundation of everything we do, even when taking the right path requires more time and effort. Being named one of Mexico’s Most Ethical Companies inspires us to continue proving that innovation in financial technology can go hand in hand with trust and responsibility.”
Expanding access to financial services
Kueski is one of the leading BNPL and online consumer credit platforms in Latin America. Its flagship product, Kueski Pay, allows customers to make purchases and pay later, both online and in physical stores. The company also offers Kueski Cash, a personal loan product.
The company leverages artificial intelligence to enhance access to its financial services at scale. Currently, 33 per cent of Mexico’s top e-commerce merchants offer Kueski Pay as a payment option, underscoring its growing integration into the country’s digital commerce landscape. The continued recognition for its ethical practices is a key part of the company’s strategy to build and maintain trust as it expands its services to more consumers and merchants across Mexico.
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