Payfuture, the enterprise payments partner for high-growth international businesses, has officially launched operations in South Africa. The strategic move is designed to connect international merchants with one of Africa’s most mature and rapidly growing digital economies by removing traditional barriers to entry.
South Africa presents a significant opportunity for global e-commerce, boasting a population of over 64 million. The market is characterised by a “mobile-first” consumer base, with smartphone penetration exceeding 90 per cent and digital payments adoption sitting above 60 per cent. Despite this potential, many international businesses have historically hesitated to enter the region due to fragmented payment systems, complex regulatory compliance, and concerns regarding fraud.
Streamlining market entry
Payfuture aims to tackle these challenges by providing a single integration point that connects merchants to popular local payment methods while automating compliance. This approach allows global brands to cater to local consumer preferences without the need for extensive development resources or navigating complex local regulations independently.
Zaki Farooq, co-founder of Payfuture, commented on the launch: “Our entry into South Africa offers businesses a comprehensive solution that combines localised payment integration, automated compliance, and integrated fraud prevention tools. These features are designed to ensure efficient cross-border payments, giving our clients the confidence to operate in this promising market with minimal friction.”
Navigating a complex landscape
The expansion comes as South Africa’s digital payments landscape undergoes a fundamental transformation, driven by enhanced logistics infrastructure and growing consumer confidence in online transactions. By establishing strategic partnerships with leading local payment providers, Payfuture intends to deliver the robust infrastructure necessary for international merchants to succeed.
Walé Abidakun, global expansion officer at Payfuture, said: “South Africa’s evolving e-commerce landscape presents tremendous opportunities for global brands… Payfuture removes these obstacles through a single integration point with built-in compliance and fraud prevention. Our mission is to empower merchants to deliver quality services in territories that may have previously seemed too complex to navigate – enabling them to maximise sales, profitability, and customer loyalty in one of Africa’s most dynamic digital economies.”
This launch marks a significant milestone in Payfuture’s global growth strategy, reinforcing its presence across Africa while complementing existing coverage in the Middle East, Asia, and Latin America. The company positions itself as a gateway for businesses to scale quickly in emerging markets through seamless cross-border pay-ins and payouts.
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