Sharjah Media City (Shams) has officially partnered with Ziina, a UAE-based fintech platform, to empower local businesses with secure and innovative financial tools. The strategic alliance aims to support entrepreneurs and small-to-medium enterprises (SMEs) by enhancing operational efficiency and driving business growth within the Shams ecosystem.
The partnership directly aligns with the UAE’s broader national vision of advancing a cashless, digital economy. Under the new agreement, Ziina will equip businesses with a suite of advanced digital payment capabilities.
Key features of the integration include:
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Access to a mobile-first platform explicitly designed for everyday business use.
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The ability for businesses to seamlessly send, receive, and manage their payments.
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Tools that help streamline complex financial operations and improve the overall user experience.
Incentivizing digital adoption
To actively encourage the wider adoption of digital financial solutions, Ziina is offering a significant introductory benefit to new users.
As part of the collaboration, Shams clients will receive an exclusive incentive of AED 10,000 in fee-free transactions. This financial initiative enables local businesses to freely explore and utilize the digital payment platform without incurring any initial setup or transaction costs.
Leadership commentary
Rashid Sahoo, director of operations at Sharjah Media City (Shams), emphasized the free zone’s dedication to supporting modern enterprises.
“This partnership with Ziina reflects our ongoing commitment at Sharjah Media City (Shams) to providing a fully integrated business environment that supports the growth of companies and keeps pace with rapid digital transformation. We are committed to enabling entrepreneurs and SMEs to access innovative financial solutions that enhance operational efficiency and simplify daily transactions.”
Tomas Roberio, head of partnerships at Ziina, noted that the collaboration marks an important step in expanding the fintech’s digital footprint across all seven emirates.
“As a UAE-built payments platform licensed by the Central Bank of the UAE, Ziina is focused on delivering secure, seamless financial experiences that make it easier for businesses to manage payments efficiently. We look forward to supporting the Shams ecosystem with frictionless payment solutions that simplify operations and reinforce our commitment to enabling SMEs.”
Founded in 2020, Ziina currently serves as a financial partner to over 470,000 businesses and consumers across the UAE. For Shams, the strategic partnership further reinforces Sharjah’s established position as a regional hub for innovation, creativity, entrepreneurship, and investment.
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