Customised Payment Plans in the UK: WooCommerce and Affirm Take Next Step in 10 Year Partnership

To offer its UK consumers customisable payment options at checkout and in turn empower consumers and drive merchants’ growth, WooCommerce, the flexible, open-source e-commerce solution built on WordPress, has expanded its partnership with payment network Affirm.

Approved customers can select the customised payment plan that best suits their needs without the fear of any hidden or late fees. WooCommerce and Affirm have been working together since 2015, with the latter bringing flexible, transparent payment options to the former’s merchants.

The latest partnership expansion follows Affirm’s November 2024 launch in the UK, and the companies’ December 2024 expansion of their partnership in North America.

“We’re proud to deepen our collaboration with Affirm and extend more flexible payment options to WooCommerce merchants in the UK,” said Web Griebel, head of payments at Woo. “This expansion is part of our ongoing effort to give merchants the tools they need to meet the evolving demands of customers looking for the widest range of purchasing options.”

Ruth Spratt, VP and UK country manager at Affirm added: “More than 170,000 merchants all across the UK – businesses large and small, representing almost every industry – power their business with WooCommerce, and now they can supercharge growth with Affirm’s more flexible, transparent, and long-term pay-over-time options,.

“We are thrilled to further our partnership with WooCommerce and look forward to not only helping more merchants thrive, but also helping more consumers pay over time on a schedule that works for them, without any late or hidden fees.”

Rolling out Affirm across the UK

Independent bed retailer Bedworld is among the UK businesses planning to offer Affirm through WooCommerce.

“At Bedworld, we understand that choice and flexibility are essential for meeting individual sleep needs. Affirm’s pay-over-time solutions provide exactly this experience for customers at checkout,” said Uzair Valli, executive at Bedworld. “We are delighted to offer Affirm both to drive business growth and to enable our customers to purchase beds and mattresses in the way that works for them.”

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