Bourgeois Bohème, a financial platform targeting high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs), has redesigned its app with enhanced features for managing household and family finances.
Using the enhanced Bourgeois Bohème app, primary users can now create and manage secondary accounts, while setting customised spending limits for each account holder – whether a family or staff member – based on amount, geography, time, or specific merchant categories.
For example, this functionality could enable the user only to allow a driver to spend €800 per day – only at gas stations and supermarkets between 9am and 6pm. Bourgeois Bohème says this level of customisation is ideal for managing the complex household finances of wealthy families.
The financial platform says that the update is the result of extensive user feedback from an initial restricted go-live, leading to a fully reworked user experience focused on convenience and functionality.

“This redesign reflects feedback from our early users, who needed better tools and customer journeys for handling their finances,” explained Hugo Gomez, co-founder and CEO of Bourgeois Bohème. “Our focus on secondary accounts and household management features addresses their demanding lifestyles, providing transparency and control while freeing clients to focus on what matters the most.”
Recognising that many other fintech platforms typically restrict secondary accounts to spouses and children, Bourgeois Bohème says it looked to expand its capability to include multiple family members and personal staff, catering to a broader range of affluent users’ needs.
Redesigning to enhance the customer experience
The new app introduces more personalised onboarding, enabling clients to select the membership tier that best suits their needs, replacing the previous default Debutant enrollment. The app also revamps the benefits section, providing a clear overview of travel and lifestyle privileges and enabling direct registration with Bourgeois Bohème’s partners.
Additionally, the in-app shop now features an updated collection of Bourgeois Bohème payment devices, and will soon offer global event bookings. Looking to ensure a seamless client experience, the financial platform has integrated human-led support into every stage of the customer journey, including the earliest onboarding phases. The lifestyle module has also been redesigned, granting users access to personal assistants directly through the app and consolidating all relevant experience-related information in one place.
Bourgeois Bohème also plans to introduce Apple Pay, Google Pay, and Garmin Pay integrations later this year, in a move to align the platform with current payment trends and provide users with more flexibility.
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