FINTECH Circle, the global network of business leaders, investors, and innovators, is partnering with Started PR, an agency for fintech brands and entrepreneurs, to accelerate growth and innovation within the fintech ecosystem.
Started PR, formerly part of SkyParlour, will support members of FINTECH Circle with strategic expertise in public and investor relations, aiming to ensure that founders can implement critical insights effectively. The new partnership pairs FINTECH Circle’s vast network and expertise with Started’s PR and growth strategies, ultimately aiming to support innovation within the fintech ecosystem.
The firms say that after 18 months of turbulence in the fintech landscape, it is more important than ever for fintechs to articulate the value of their brand and expand their reach.
Susanne Chishti, founder and chair at FINTECH Circle
“The past year and a half has been unstable, to say the least in the fintech space. Investment is harder to source and without it, start-ups will inevitably struggle,” explained Susanne Chishti, founder and chair at FINTECH Circle.
“We have happily worked with Started for many years now, and by formalising our partnership with an agency who are specialists in the field of fintech and start-ups, we aim to support all FINTECH Circle members and incentivise investors and founders alike with a package to help streamline brand development and growth.”
FINTECH Circle brings together early-stage fintech businesses and investors, providing insight and knowledge for firms struggling to successfully enter the fintech market. Meanwhile, Started PR guides start-ups through critical growth milestones, helping them become more prepared to secure investment and scale.
Kimberley Waldron, founder and MD at Started PR, also commented: “The partnership between FINTECH Circle and Started was brought together with the goal of unifying our specialist knowledge, combined with a desire to see more innovation get into the hands of the end user. By bridging the gap between investors and founders, we can help continue to foster innovation, disrupt traditional financial institutions, and operate in a more inclusive manner.”
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