Berlin-based fintech, lemon.markets, which offers a brokerage and custody solution for business, is enabling banking service provider Holvi to introduce business accounts for SMEs in Germany.
Holvi caters its services to self-employed individuals and small businesses across Europe and now becomes the second banking partner to leverage brokerage and custody infrastructure from lemon.markets.
The move comes just six months after lemon.markets launched its platform, and represents the fintech entering the business customer segment. Holvi is enhancing its services by integrating a liquidity management solution leveraging lemon.markets’ investment API. This integration enables Holvi’s business customers to invest their capital with low risk and flexibility, achieving attractive returns.
Tuomas Toivonen, co-founder and CEO of Holvi
“With lemon.markets, we offer our Holvi customers a solution for managing their liquidity flexibly and with low risk,” explains Tuomas Toivonen, co-founder and CEO of Holvi. “We realised this new investment offering in a very short time, which shows lemon.markets’ absolute customer focus – agile, pragmatic and reliable. The fully digital processing via lemon.markets’ platform provides our customers with a user experience that clearly stands out against traditional bank offerings.”
lemon.markets’ investment and treasury solution enables partners to offer their business customers an instant securities account opening. The BaFin-licensed financial institution also covers compliance with tax requirements and reporting obligations. To serve the various use cases of its partners, the Brokerage-as-a-Service platform offers access to a broad universe of investment products – such as ETFs, funds and, in the future, stocks.
Holvi plans to expand this partnership to its other European markets in the near future.
Offering companies ‘sensible’ investment opportunities
Max Linden, founder and CEO of lemon.markets
“In a future where capital markets are accessible through a diverse array of investment products, the market for business customers must be given greater attention,” adds Max Linden, founder and CEO of lemon.markets. “The business customer segment has, in my view, been largely overlooked in the investment sphere, presenting significant potential. Companies are lacking sensible investment opportunities tailored to their individual capital structure and liquidity needs.”
With offices in Finland and Germany, Holvi is the first international partner of lemon.markets, which recently closed a EUR 12million funding round.
With a business account and Holvi Business Mastercard, invoicing and bookkeeping tools are all in one place, enabling the fintech to eliminate the time-consuming distractions of financial admin. lemon.markets aims to open 100 million securities accounts for businesses and consumers in Europe over the next decade, establishing itself as one of the most relevant players in the industry.
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