Lloyds and MyPocketSkill Launch Co-Branded Promo to Help UK Students Earn Money and Key Skills

Lloyds Bank is teaming up with MyPocketSkill, a financial education platform targeted at Gen Z, to launch a co-branded promo campaign aimed at helping students become financially independent.

Beginning January 2025, Lloyds student account holders at four major universities can snag flexible gigs in photography, social media management and tutoring. Through the initiative, Lloyds Bank and MyPocketSkill aim to help students build up important life skills, including financial know-how.

The first phase of the co-branded promo will take place across the UK, namely at University College London, University of West London, Cardiff University and Swansea University. Promotions will run both onsite and online including events at the Big Student Lock In in London during February 2025.

MyPocketSkill is a digital platform that helps young people earn, save, and learn about money using behavioural science. Lloyds decided to partner with the platform as part of its Lloyds Launch 2024 programme.

Lloyds says this partnership is a ‘golden’ opportunity to engage with the 13 million-strong Gen Z market in the UK and strengthen its relationships with student customers.

“We’re all about helping students thrive in every aspect of their lives,” explained Tamara van den Ban, propositions director at Lloyds. “By partnering with MyPocketSkill, we’re giving students the tools they need to earn extra cash while gaining relevant skills and financial education. If it’s successful, we’ll be looking at how we can help more of our students find opportunities to put more money in their pockets.”

Supporting students 

With the help of financial nudges, MyPocketSkill says its platform is helping students to improve their earning power, as well as to start to form positive financial habits for life such as budgeting and saving.

“This partnership with Lloyds is a massive chance to support students who are feeling the financial squeeze more than ever,” commented Zara Ransley, co-founder and co-CEO of MyPocketSkill. “Our hands-on learning approach, which connects students with real-world, paid opportunities that fit around their uni commitments, makes a real difference in young people’s lives during tough times. Over 80 per cent of the young people using MyPocketSkill made progress towards a savings goal last year. We’re excited to team up with a trusted institution like Lloyds to roll out this initiative across selected campuses in the UK.”

Gwilym, a 19-year-old student at Cardiff University has been earning money as a tutor and social media manager at MyPocketSkill. “I started tutoring via MyPocketSkill a few years back but since starting uni it’s become even more valuable – I’ve found work that fits around my studies and changing timetables. I earn money every week through the platform, helping top up my student loan and even saving some money.”

The post Lloyds and MyPocketSkill Launch Co-Branded Promo to Help UK Students Earn Money and Key Skills appeared first on The Fintech Times.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *