Saxo Bank, the Danish investment bank focused on multi-asset trading and investment, has launched a new investment platform specifically designed for the growing community of buy-and-hold and active investors in the UK.
Through its new investment platform, dubbed ‘SaxoInvestor’, Saxo Bank aims to offer one place where investors can invest into stocks, ETFs, bonds and mutual funds.
Saxo Bank, which currently provides customers with access to over 70,000 instruments globally, says it has experienced significant growth in its investor base over the last 12 months, with a 38 per cent increase in active investors. It also revealed that the platform has seen a 20 per cent rise in female investors during this period.
Younger investors also appear to be on the rise, with a 46 per cent increase among those aged 21 to 30 and a 24 per cent increase in the 31 to 40 age group, highlighting Saxo’s growing appeal across diverse demographics.
Saxo UK has recognised the growing trend of buy-and-hold investors in the UK, particularly those holding stocks and shares ISAs. With high inflation continuing to impact returns, investment platforms with competitive pricing are becoming increasingly attractive.
With low commissions and foreign exchange fees at just 0.25 per cent, SaxoInvestor enables investors to trade at their convenience, taking advantage of extended trading hours. The multicurrency account allows for seamless management of multiple currencies, while idle funds can earn interest. Investors can access expert insights and investment themes to guide their strategy, and maximise tax-efficient savings by holding all these benefits within an ISA.
Unlocking ‘new wealth-creation opportunities’
The platform is built on the same robust technology as the Group’s other platforms, SaxoTraderGO and SaxoTraderPRO, but offers a simplified interface designed to meet the needs of the typical investor.
Andrew Bresler, CEO at Saxo UK
Andrew Bresler, CEO at Saxo UK, commented: “Saxo prides itself on empowering investors to take control of their financial futures and unlock new wealth-creation opportunities. With this new user-friendly platform, SaxoInvestor delivers top-tier insights and diverse investment themes, levelling the playing field for investors of all backgrounds.
“Since introducing our pricing cuts in January and Mutual Funds last year, we’ve been focused on attracting investor clients. The launch of SaxoInvestor in the UK marks a significant milestone. With its simplified, user-friendly interface, the platform makes it easy for anyone to access financial markets and take control of their financial future. We’re excited about this journey as we continue to deliver solutions that empower clients to make smarter financial decisions.”
As part of this launch, Saxo is offering $0 commissions on 100 of the most popular US stocks from 1 October to 31 December across all its platforms, in anticipation of the US election. Investors can access curated stock shortlists tailored to likely election scenarios, offering a strategic opportunity to diversify portfolios and reduce risk.
The post Saxo Bank Launches Investment Platform as Investor Base Grows in the UK appeared first on The Fintech Times.
