GoCardless unleashes ‘Recurring Pay by Bank’ to challenge Visa and Mastercard’s £1.5B UK chokehold

At the opening of the Money20/20 Europe conference, global bank payment heavyweight GoCardless joined an alliance of banks, building societies, and fintechs to back the live launch of the UK Payments Initiative (UKPI). The new industry-led payment scheme is designed to anchor the next generation of open banking infrastructure across the United Kingdom.

The immediate commercial fruit of this alliance is the official introduction of GoCardless’s Recurring Pay by Bank. This open banking-powered solution delivers recurring, flexible, and automated account-to-account (A2A) transactions, providing a direct response to the UK’s National Payment Vision (NPV) mandate to foster domestic competition, payment resilience, and infrastructure innovation.

Dismantling the legacy retail duopoly

For decades, traditional card networks have maintained an expensive grip on the UK retail ecosystem. Card payments currently comprise a staggering 84 per cent of all UK retail spending by turnover. This legacy reliance comes at a steep price, costing British merchants an estimated £1.5billion in annual transaction fees driven almost entirely by the near-duopoly of Visa and Mastercard.

Recurring open banking transactions offer the first genuine, low-cost domestic alternative to these international networks. By bypassing card rails entirely, the UKPI scheme allows businesses to establish independent, localized payment pathways that offer instant authorization, automated flexibility, and bank-grade security.

High merchant demand and Gen Z adoption

Comprehensive market insights compiled by independent insights agency Opinium highlight a massive appetite for alternative recurring revenue rails among both merchants and consumers:

  • Cash Flow Optimization: An overwhelming 89 per cent of recurring revenue businesses believe this A2A technology will significantly optimize their day-to-day cash flow.

  • Operational Cost Reduction: A further 91 per cent of corporate decision-makers expect the system to sharply reduce their payment processing overheads.

  • Aggressive First-Movers: Nearly half of the businesses surveyed (49 per cent) state they intend to be early adopters of the technology.

  • Demographic Shift: While 38 per cent of general consumers are open to trying recurring bank-payout methods, that figure spikes to 60 per cent among Gen Z shoppers.

With the UKPI architecture now live, these recurring open banking capabilities are cleared for immediate deployment across utilities, public sector bodies, financial services, and charitable organizations.

Overcoming open banking friction
Shaun Puckrin, chief product officer at GoCardless

While the broader industry rollout of recurring open banking is still in its infancy, GoCardless has built specific optimization features into its platform to handle early-stage ecosystem challenges. The company completed its first real-world live transaction earlier this year on behalf of Jellyfish Energy, using the milestone to fine-tune three core stability features:

  • Intelligent Routing: To ensure full payer coverage from day one, the platform uses intelligent routing to automatically shift consumers to traditional Direct Debit rails if a specific bank’s open banking API is temporarily unavailable.

  • Data-Driven Checkout (‘Bank Guess’): Leveraging 15 years of transactional data—during which GoCardless has interacted with 80 per cent of all UK payers—the platform auto-fills checkout credentials to minimize user friction.

  • Enterprise Uptime: The platform features industry-leading uptime configurations to eliminate the operational reliability concerns frequently cited by early enterprise adopters.

“For a long time, the UK has been waiting for a genuine alternative to traditional card payments,” said Shaun Puckrin, chief product officer at GoCardless. “By launching an industry-wide scheme for recurring Pay by Bank, we will bring real competition to a market that’s been dominated for decades by a costly card duopoly. This milestone establishes the UK as a country that owns its financial future… it is ideally placed to become the foundation of agentic commerce—where AI agents, automated systems, and instant payments converge.”

Richard Koch, managing director at UKPI, added that bringing GoCardless’s 15 years of specialized account-to-account experience to the steering table is vital to converting open banking from a regulatory concept into a trusted, everyday consumer tool. Managing over $130 billion in annual transaction volume across 30 countries, GoCardless’s infrastructure pivot signifies that the next era of global billing will be fought on bank rails, not plastic.

The post GoCardless unleashes ‘Recurring Pay by Bank’ to challenge Visa and Mastercard’s £1.5B UK chokehold appeared first on The Fintech Times.

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