Klarna, the AI-powered shopping assistant, has partnered with John Lewis & Partners to bring BNPL offerings to customers at JohnLewis.com.
Online customers of John Lewis can now choose to check out with ‘Pay in 3’ from Klarna, enabling shoppers to spread the cost of their purchases over 60 days. Customers who select this option will make their first payment at the time of purchase, followed by two subsequent payments at 30-day intervals.
“We’re committed to making it easier for customers to manage their budgets with a range of flexible and secure ways to pay,” explained Andy Piggott, director of credit and banking at John Lewis Money.
“Klarna has become a go-to payment choice for everything from beauty and fashion through to homeware and electronics – we hope that the introduction of Klarna will make John Lewis even more accessible and help attract a new customer that may not have traditionally shopped with us.”
Klarna is now available at half of the UK’s top 100 retailers. This year, popular high street habitants such as Argos, Habitat, Boots and WHSmith joined Klarna, as consumer adoption of interest-free BNPL continues to grow.
Klarna also says it has seen its average customer profile change over time, with the average age of a Klarna customer now 38, with those aged 65 and over representing its fastest-growing demographic. Klarna has 10 million active consumers in the UK who on average spend £80 per transaction.
Raji Behal, head of Western and Southern Europe at Klarna, also commented: “John Lewis, a beloved British institution, is renowned for its quality, wide selection, and exceptional service. We’re excited to offer their customers a better way to pay, with our interest-free BNPL helping shoppers manage their finances and make smarter purchases.”
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