Lemon Launches Financing for SaaS Vendors, Reducing Customer Churn and Reducing Customer Costs

Lemon, the firm supporting Software-as-a-Service (SaaS) vendors by reducing subscription costs for their SMB customers, is launching a new financing product, in collaboration with UK-based Shawbrook Bank.

In a move to unlock new deals and improve cash flow for SaaS vendors, the new product from Lemon is officially launching to the wider market following a successful Beta stage. The financing product also aims to save small-and-medium sized businesses (SMBs) a significant amount of money on their SaaS spending.

Lemon’s new product enables SaaS companies to receive payment for their annual or multi-year subscriptions to their SaaS services, whilst their SMB customers maintain achievable monthly repayments at a cheaper rate than these annual contracts bring.

By partnering with Shawbrook, Lemon hopes to benefit from the bank’s financial resources and specialist lending capabilities, creating exponential opportunities for rapid scaling.

“As a specialist lender, we’re able to offer small and medium-sized businesses the type of tailored products and premium service that much larger corporate organisations can expect,” explained Philipa Pykett, head of digital SME growth at Shawbrook Bank. “So, Lemon’s mission of providing these same small businesses with the purchasing power of much larger organisations – benefitting from lower prices and better terms – is something we recognise and are happy to support.”

Saving businesses money and reducing churn for vendors

Traditionally, fintech lenders need to raise significant amounts of debt onto their balance sheet, which is both difficult to achieve and comes with a much higher cost for the end user.

Recognising this, Lemon is now focusing on developing the product to service as many SaaS vendors as possible, whilst also ensuring the most affordable cost is passed on to SMBs. In recent use cases, Lemon says it has saved businesses over 50 per cent of the expenditure on SaaS subscriptions, and reduced churn for vendors.

Matt Bird, CEO and co-founder of Lemon, said: “Collaborating with Shawbrook is testament to the market demand for a SaaS financing solution that helps both the buyer and seller win, but also adds value to the banking ecosystem, and we’re proud to be integrating Shawbrook’s lending products into Lemon’s current offering.

“The finance element will vastly increase the capabilities of our existing product, allowing us to onboard and service a huge variety of SaaS vendors who need to reduce their current customer churn, and at the same time, reduce costs for their customers. The knock-on effect of this could be extraordinary, and we can’t wait to see our visions and ideas for better SaaS financing solutions become a reality through this collaboration.”

The post Lemon Launches Financing for SaaS Vendors, Reducing Customer Churn and Reducing Customer Costs appeared first on The Fintech Times.

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