Allowing customers to earn rewards when they spend is a surefire way for firms to maintain a longstanding relationship with their user base. The latest firm taking advantage of this is Revolut, the global financial app, as it announces RevPoints, the pan-European debit loyalty card programme.
With over 40 million customers worldwide, Revolut is now enabling its customers to turn everyday spending into rewards. For example, RevPoints can be converted into airline miles and exclusive discounts on travel, accommodation, experiences and more without the use of credit card spending.
Customers can transfer their RevPoints to 30+ airline loyalty programmes including British Airways Executive Club, Flying Blue and many more, making travel more attainable than ever in spite of surging flight prices.
Christopher Guttridge, general manager of lifestyle products at Revolut, said: “At Revolut we’re all about helping people get more for their money. RevPoints is set to transform everyday spending into things and experiences people love, by converting routine purchases into rewards. Unlike many loyalty programmes, we make RevPoints accessible to all by ensuring customers can maximise the benefits of using Revolut as their primary bank account without requiring a credit card.”
Additionally, RevPoints can be redeemed for significant discounts on premium holiday accommodation and experiences through the Lifestyle tab within the Revolut app. For everyday convenience and rewards, points can also be used for discounts at top brands. These include French Connection and Dermalogica when shopping online with Revolut Pay, ensuring that Revolut customers can make use of every point earned.
How to earn
Depending on the plan, users can earn up to one point per pound spent, and even accelerate their earnings by converting spare change into points, completing fun in-app challenges or on in-app bookings for Stays and Experiences.
New users can jump-start their journey with 3,000 points (equivalent to 3,000 air miles or up to £60 in travel discounts) after making 150 eligible transactions. Plus, users can pocket up to 10,000 bonus points by upgrading their plan and meeting spending thresholds within the first 90 days.
For those on Revolut’s Ultra plan, the rewards skyrocket. Customers who spend £2,500 a month could earn up to 30,000 RevPoints annually – enough for a free round trip from London to New York or a £600 hotel discount.
Since the trial launch in September 2023, over one billion RevPoints have been earned and nearly 120 million points redeemed by Revolut users across seven European markets.
Only the beginning
Soon, Revolut customers on Metal and Ultra plans will not only be rewarded with extra RevPoints for their daily spending, but also new lifestyle enhancements depending on their plan type.
Revolut is also introducing changes to its subscriptions one year on from the introduction of its Ultra paid plan in June 2023. Ultra customers can earn the most RevPoints for their spend and will be able to unlock access to all partner benefits. Since launch, Revolut has continued to expand the partner benefits available with the programme, which now total over £4,255 GBP in value per year.
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